LENs central team

Meet the people making the LENs project a success across the UK and Europe

Tris Baxter-Smith

Senior Programme Manager
LENs East of England
About Tris

Tris is a Senior Programme Manager in LENs East of England. He has a great breadth of experience working within the sustainability and agricultural sectors. Tris lives on the same Northamptonshire farm that his family has farmed for the past 120 years. He took on the family farm in 2015.

Tris has a great deal of experience working within LENs having previously been a Supply Aggregator. This gives him an excellent, holistic overview of the business.

Before he joined 3Keel, Tris worked with the Nene Rivers Trust as a Land Advisor managing the LENs program, WEG (Water Environment Grant) and the Northants Flood Resilience project, helping to deliver environmental benefits to farmland and communities.

Previously Tris has also started and managed his own business, an online farm machinery marketplace. He is a BASIS qualified Farm Advisor specialising in crop protection and sustainable agriculture, which followed on from his degree reading History & Politics.

Tom Brown

Senior Programme Manager
LENs Scotland
About Tom

Tom is LENs Scotland Senior Programme Manager, responsible for the delivery and expansion of LENs across the region.

Before joining LENs, Tom was a senior consultant in 3Keel’s Climate, Nature and Resources business unit. He specialised in climate mitigation, risk mapping, and adaptation with a focus on agricultural supply chains. Tom has worked with a range of land sector organisations, from Tesco and Costa to WWF and Defra, engaging stakeholders from across the food supply chain to drive climate action.

Tom has a First-Class Honours Degree in Theoretical Physics from the University of Edinburgh with a focus on Atmospheric and Climate Physics.

Tom Curtis

LENs Co-creator
and Founding Director, 3Keel
About Tom

Tom is a founding Partner of 3Keel, where he led the development of LENs. Tom provides specialist technical advice to the LENs central team and demand partners.

Tom’s professional background is in forestry and mixed estate management, and he maintains an interest in practical land management through involvement on the organising committee for Food and Farming Consultations at St George’s House, and through work with the Soil Association Land Trust, where he is Chair of Trustees.

Felicity Flower

Senior Programme Manager, MRV
About Felicity

Felicity is a Senior Programme Manager for the Impact team on LENs. She supports the development and roll-out of the LENs measurement, reporting and verification (MRV) function, ensuring that MRV systems are consistent across all regions, with meaningful data captured to report on outcomes and to help inform future investment decisions. Felicity supports the development of the LENs MRV Protocol ensuring it is aligned with emerging best practice and is responsible for the contract management of third party MRV providers.

Before she joined LENs, Felicity worked for an international development consultancy for over 10 years, managing public sector contracts in the environment and natural resources sectors. She was also a technical advisor for large land registration programmes in Ethiopia, Malawi and Tanzania. She focused on strengthening marginalised and vulnerable groups’ access to land and resource rights, ensuring gender equality and social inclusion considerations were properly incorporated into programme methodologies.

Cristina Gallego

Senior Programme Manager
About Cristina

Cristina is Senior Programme Manager in the LENs team. She’s responsible for implementing and monitoring programme management best parctices across several regions, and streamlining systems, processes and governance structures to ensure the smooth implementation LENs. Before LENs, Cristina lead for over 6 years the management of the Podback programme, from its launch to expansion across allUK. Podback is a pioneering and unique cross-industry recycling scheme, funded by Nestle and JDE, that counts with more than 30 industry members, such as Costa Coffee or Ily, as partnerships with major retailers, such as Ocado, Aldi and Morrisons, and Local Authorities.

Cristina has a strong record managing and delivering +20 strategic and impactful transformation and expansion projects and programmes, within the FMCG, Fresh Produce and Agricutlural sectors, for more than a decade.

Prior joining 3keel, Cristina worked as Project Manager in the UK and US, for a range of clients, from multinationas to start-ups and SMEs, such as Samworth Brothers, Morrisons, Fyffes or Heinz. These inclused multi-million business transformation projects, focusing on implementing improvements and changes in supply chain operations and integrating new technologies into manufacturing processes.

Prior to this, Cristina workied in the agricultural sector, focusing on innvation and sustainability, moving later to technical and supply chain roles in the fresh produce industry.

Cristina holds a MSc in Project Management from Northumbria Univeristy, a BEing in Agricultural Engineering and Business Management from University of Valladolid and is PMP certified by the Project Management Institute (PMI).

George Hayes

UK Senior Manager
About George

George is the UK Senior Manager for Landscape Enterprise Networks (LENs). He oversees the delivery of LENs in established regions and leads expansion into new parts of the UK, while designing the systems that underpin the programme.

Since facilitating the first trade in the East of England, George has helped the network scale across Yorkshire and into emerging regions in Scotland and Wales. His work spans the entire supply chain – from engaging with farmers and traders as they transition to regenerative agriculture, to building relationships with funding partners in the agri-food, utilities and finance sectors, strengthening business resilience and delivering measurable environmental benefits. He also keeps a close watch on trends in UK agriculture and on evolving monitoring, reporting and verification (MRV) standards and frameworks.

Prior to LENs, George was a Senior Consultant at 3Keel, working with FMCG, retail and other corporate clients on carbon footprinting, target-setting, climate-risk assessment and disclosure, finding that many landscape challenges converged on the LENs model. He holds an MPhil in Environmental Policy and a BA in Geography from the University of Cambridge.

Emilien Hoet

Strategy Director
About Emilien

Emilien is Strategy Director at Landscape Enterprise Networks (LENs), a programme that funds regenerative agriculture at scale, developed by sustainability consultancy, 3Keel.

He is also a co-founder of the Carbon Accounting Alliance, a non-profit with over 750 members in 60 countries, where he brings urgency and collaboration to solve the climate crisis.

Previously, he has held leadership and commercial positions across carbon emissions management, supply chain transparency and tech start-ups.

He was most recently the UK MD for ClimatePartner (advisory & solution provider), where he grew the business 10x in 4 years to become a major player in the climate space. He started his career in venture capital at Crowdcube (investment crowdfunding platform, backed by Balderton Capital, Numis and DFJ).

He holds a BSc Financial Economics at City St George’s, University of London and a Business Sustainability Management certificate from University of Cambridge. He is passionate about rewilding, food and community.

Ifeoma Idam

Senior Analyst
About Ifeoma

As a Senior Analyst, Ifeoma leads data management and carbon accounting for LENs MRV, ensuring that sustainability metrics are robust, fit for purpose, and aligned with evolving standards. She is responsible for processing annual MRV data and works closely with the Trade Teams to ensure the metrics underpin credible, scalable outcomes across LENs regions. Her work also supports the development of protocols for monitoring, reporting, and verifying impacts related to carbon, soil health, biodiversity, and other environmental indicators.

Before joining 3Keel, Ifeoma worked as a Senior Soil Researcher on projects focused on carbon removal technologies such as biochar and enhanced weathering. She holds a PhD in Geosciences from the University of Edinburgh, where she specialised in land-based climate mitigation strategies. With over 10 years of experience in soil science and sustainability, she brings a strong blend of academic expertise and applied research to her role in delivering credible and actionable MRV outcomes for LENs.

Mary Lodwig

Senior Programme Manager
About Mary

Mary is a Senior Program Manager in Landscape Enterprises Networks Business Unit at 3Keel, and specialises in programme management in agricultural landscapes. Within LENs, she oversees operational trade processes, documentation, event organisation, evidencing practices and thrives in detail and processes.

Mary comes from a diverse employment background which includes landscape conservation, education, management of historic landscapes, event management, farming and most recently oversaw the Landscape Condition Assessments in the South West of the UK for a major charity before joining 3Keel.

Mary holds a MSc in Environmental Policy & Management (Gloucestershire University) and a BSc in Environmental Science (University of Wales, Aberyswyth), her Masters thesis was in Mapping Community Landscape Attachment in at risk landscapes.

Donald Lunan

CEO
About Donald

Donald leads the development of the institutional and governance frameworks for LENs, to provide the foundations that will allow LENs to grow and expand, with new partners and in new geographies.

With a background in Ecology and Sustainable Agriculture, Donald started his career in research, before working in International Development for 20 years, managing and delivering diverse programmes in climate policy, agriculture and forestry with partners around the world.

Hugo Rankin

Programme Manager
About Hugo

Hugo is a Programme Manager in the LENs delivery team. He works across the UK and European regions on trade delivery and process design, including proposal allocations, contracting and verification of practice delivery.

Before he joined LENs, Hugo worked for Agreena as a UK account manager, working with farmers to aid their transition to regenerative agriculture. Before Agreena, Hugo spent four years producing Climate Summits at the COPs and Climate Weeks, with a focus on sustainable agri-food chains.

Hugo also co-manages a 600ac arable farm in South Essex and has a degree in Biology from Newcastle University.

Chris Rose

Senior Consultant
About Chris

Chris is a Senior Consultant in the LENs team, focussing on developing robust systems, processes and governance structures centrally that enable the implementation and scaling-up of existing and new LENs regions. Additionally, Chris is pursuing the expansion of the LENs model into urban/peri-urban contexts.

Chris is an experienced consultant specialising in climate change and sustainable development. He has worked with public and private sector stakeholders to deliver impact in complex systems and contexts. Prior to 3Keel, Chris worked in international development for 13 years where he established and managed projects addressing: mainstreaming climate change into social safety net programmes; water resource governance; natural disaster risk reduction; marine plastic litter and terrestrial waste management. Additionally he supported the implementation local and national level climate change mitigation and adaptation policy. Prior to that, Chris gained experience as a Sustainabilty Officer in a large UK Local Authority.

Isabel Ross

Operations Director
About Isabel

Isabel manages the LENs Operations Team delivering LENs trades across our six networks in the EU and UK. Isabel is a farmer in Wiltshire, UK, and a specialist in organic farming with a first class degree in Organic Agriculture from the University of Wales. She has extensive experience in on-farm auditing, organic standards development, and raw material procurement for FMCG where she focussed on sourcing organic and ethical ingredients from a global portfolio of suppliers. She has a broad and deep understanding of global farming systems drawn from extensive travels and work advising in Africa, Europe and India, supporting farmers to increase their climate resilience and improve farming practices. She is a graduate of the Cambridge Institute of Sustainable Leadership in Women Leading Change: Shaping our Future.

Alan Sargent

EU Senior Manager
About Alan

Alan is the EU Senior Manager in the Landscape Enterprise Networks (LENs) business unit. He is responsible for overseeing the successful delivery of the LENs programme in Hungary, Poland and Italy. In this role, he works closely with clients, in-country project teams and farmers to fund, implement and monitor regenerative agriculture and sustainable land management practices. With a focus on building strong relationships with project partners, Alan has helped to deliver tangible environmental outcomes in the supply chains of clients including Nestlé Purina, Cereal Partners Poland, Diageo Scotland, PepsiCo and the Prosecco Consortium. Alan is keen to increase the scale of LENs activity in the EU, to onboard new businesses and sectors interested in investing in the landscapes they and we all rely on.

Prior to joining 3Keel, Alan completed a MSc in Nature, Society and Environmental Governance at the University of Oxford, as well as a BA, majoring in Governance, from the University of Freiburg. In recent years he has also worked on his family’s farm in rural Australia and volunteered to rehabilitate native grasslands around his hometown of Canberra.

Will Stephens

Growth Director
About Will

Will has two roles at LENs: leading fundraising for LENs regions and the LENs Company; and co-ordinating the launch of a new LENs in West Wales.

Will’s background is in supply chain sustainability. He worked at Tesco for 10 years, helping build the responsible sourcing practice there across fresh produce, food manufacturing, commodities and marine. He then ran Community Fair Trade and sustainable sourcing for ingredients at The Body Shop, before moving to Blue Ventures as Conservation Programmes Director in 2018. BV is a UK not-for-profit working with coastal communities to advance local management of natural resources.

Rebecca Thompson

Senior Programme Manager
About Rebecca

Rebecca is the Senior Programme Manager who leads and manages the LENs programme in Yorkshire. Rebecca builds networks and relationships that are crucial to ensuring that the trades that take place are financially and technically sound, delivering real private sector investment into nature-based solutions and regenerative agriculture.

Rebecca works on the LENs programme for three days per week. For the remaining two days, she retains her role as Head of Farming and Land Management at the North York Moors National Park Authority, where she has spent over 25 years working with farmers and land managers on projects that help deliver against the Authority’s statutory purpose to conserve and enhance the natural environment.

Cat Wallis

Impact Director
About Cat

As Impact Director, Catherine oversees impact measurement and reporting for LENs. She is responsible for ensuring that LENs delivers evidence-based outcomes, generates best-in class impact reporting, and drives adaptive management centrally and in LENs regions. Part of the Senior Management Team, she advises on LENs strategy, the design of new LENs regions and client onboarding to ensure that the programme delivers value for money, is scalable and effective. She keeps a watching brief on evolving MRV standards and frameworks, and plays a key role in the LENs product roadmap development.

Prior to joining 3Keel, Catherine led consultancy programmes funded by donor organisations to deliver positive outcomes for people and planet. These programmes tackled systems-wide and complex issues such as assessing climate risks, designing climate adaptation solutions, reversing nature loss, promoting inclusive growth. In this role she gained experience working with a range of supply chain actors including international organisations, government entities, communities, smallholder farmers and supply chains actors.