How LENs works

LENs works by establishing and managing a regional trading system of collaborative value chains, each driving specific landscape outcomes for different groupings of businesses.

This system is established through three steps:

Step 1

Network Opportunity Analysis

This involves a systematic process for understanding which sectors in a region have most at stake as a result of landscape performance, which landscape assets underpin that performance, and where there are cross- overs in interest for different businesses or sectors in the same landscape assets. Importantly, the objective here isn’t about building up a comprehensive picture or plan.  It’s about using data, intelligence and insight to identify the most promising place to start building a network.


Step 2

The Basic Operating Unit – a collaborative value chain

This step focuses on building a first ‘anchor’ value chain.  In essence, the process involves working with ‘demand side’ interests to define a common specification for services; with the ‘supply side’ to define a service proposition; and then working with both to broker a deal. In our experience the supply side can work best when coordinated through ‘supply aggregators’, who help land enterprises to work together as a group and create a joined-up proposition.

Step 3

Growing and formalising the regional network

Building a functioning first anchor value chain creates momentum and interest, and leads naturally to both extending the first value chain – by attracting more customers and suppliers – and building the next. It is at this point that some form of organisational infrastructure, and governance, is required to manage and broker trades in an equitable, transparent, and locally accountable manner.  This is an active area of development for the LENs programme.

Would you like to know more?

+44 (0)1865 236500

7 Fenlock Court
Blenheim Business Park
Long Hanborough
OX29 8LN
United Kingdom

LENs is brought to you by…